5 Ways to Increase Your Podcast Downloads

It can be a little disappointing when your radio shows podcast isn't getting as many downloads as it should be. Here's a few things you can try to increase your podcast downloads!

Laura Shenton
5 Ways To Increase Your Podcast Downloads Header

Keep Content Consistent with Quality Control

It may seem basic but making sure your podcasts audio and content are the best quality they can be will majorly increase the amount of downloads you get. While you may have dedicated listeners that listen to every episode without fail, you will have a hard time attracting new listeners if your audio quality isn’t decent.

If you were interested in listening to a new podcast on your favourite topic, and then you listened to it and it turned out to have bad audio or the content was really vague and not interesting, would you continue to listen? Most likely, you wouldn’t. Quality of both is extremely important, so make sure you focus on that.

Key Moments Deserve Their Own Episodes

One way to increase the amount of downloads your podcast gets, is to separate key moments out into their own short episode; A bit like bonus content. For example, if you do an interview with a celebrity or someone your listeners would be really eager to hear, separate that into its own little episode.

As the episode will be shorter, it’s easier to digest, and because it’s been separated out, your listeners don’t have to skim through an entire episode of content to find the bit they want to hear.

They can download the separated bit, then listen to the full episode properly. You could even use the separated short bit as a trailer for the full episode, saying that there’s extra content in the full episode, like opinions if it was a big news event, or extra bits of an interview.

Compilation Episodes, AKA Best of...

Some radio stations create compilation episodes for their podcast every week. They take the best bits of certain shows and compile them into one easily digestible podcast episode. One example of this was Gaydio’s, Chris and Emma at Breakfast podcast, which has recently come to an end.

This podcast was made up of episodes featuring the best moments of the week from the Breakfast show, some funny, some more serious. Not only does this make the show more organised and easier to listen to, it also gives people a flavour of what the Breakfast show is like, encouraging new listeners to actually tune in, as well as download the podcast episodes.

Use Simple Titles to Increase Searchability

This one is pretty self explanatory; Make your episode titles simple and to the point. The simpler you make your titles, the easier it will be for people to find your podcast.

For example, if someone is searching “Interview with Johnny Depp”, and you labelled your interview with Johnny Depp, “Pirates of the Caribbean Interview! New movie???”, it probably won’t turn up in the search results for that person. A simpler title would have appeared in that persons search easily. Keep your titles succinct and you’ll see the difference it makes.

Get Ready for the Future with Smart Assistants

With the increase in the amount of people who own and Amazon Echo, or a Google Home, you need to be thinking about how to make sure people can access your podcast on these new devices.

One way to ensure that you’re heard on Amazon Echo is to create a skill for your podcast. By doing this, your listeners can install this skill to their device and directly download and listen to episodes there instead of going through other directories like TuneIn or Deezer.