Whalebone Magazine: Lifestyle Brand Celebrating Positivity | Radio.co

Let's Talk Radio đź“»

Get sound advice from your broadcasting partner.

Book Demo

Whalebone Magazine: Lifestyle Brand Celebrating Positivity

More than just a brand, Whalebone Magazine is a lifestyle choice promoting positivity and authenticity through print, events, socials, and radio.

David Wilkinson

by David Wilkinson in Review

Last updated 04.08.2024

Whalebone Magazine Header

A lot of brands today kinda feel the same, so it's rare when you see authentic and positive ones like Whalebone Magazine. Promoting healthy lifestyle choices, they celebrate like-minded people and places through print, events, socials, and online radio hosted exclusively with Radio.co.

Whalebone Magazine - Who Are They?

Founded in 2010 by Jesse Joeckel, Whalebone Magazine started off as designer t-shirts and logos for surf shops, but quickly grew into a lifestyle brand.

Image shows Whalebone Magazine founder, Jesse Joeckel, smiling and sitting on a table in his lounge-come-office.

Now with 2 stores, Whalebone has expanded their lifestyle brand into print (that publishes 6 times a year), epic social events, and of course their online radio station: Whalebone Radio.

What Do They Play?

Tuning into Whalebone Radio, you'll hear a mix of positive tracks to get your through the day. There's morning meditations, afternoon punk hour, evening stand-up, and soothing ocean noises to help you fall asleep.

Wanna know what's on during the week? Check out the weekly broadcast schedule for your dose of the good stuff!


Radio.co is home to some amazing radio stations similar to Whalebone Magazine, such as Primavera Sound, Soho Radio, and Cult Records. You too can manage your entire station from your browser, manipulating songs with the track editor, building a custom website, and designing your own app. Sound interesting? Get started with your 7-day free trial and discover for yourself why Radio.co is the one-stop-shop for broadcasters.

Start Your Radio Station Today

Ready to get started?

Join over 50,000 broadcasters who chose Radio.co

Smiling radio broadcaster

Create your station in less than 60 seconds, for free.

Pick a plan, cancel anytime, no hardware needed

Smiling radio broadcaster

Take a tour with a radio specialist and ask us anything.

No obligation, just a helping hand