Why You Should Use Facebook Live for Your Radio Station

How can listeners really interact with your broadcasts? Using Facebook Live for your radio station, present what’s going on inside your studio to really engage with your audience.

Reports show that Facebook Live videos are watched 3 times longer than regular videos. Users comment on Live videos at 10x the rate of regular videos. On top of that, in less than 8 months Facebook Live’s popularity rose by over 330% as more people are looking to harness this huge trend in audience engagement.

We’ve started doing this ourselves. Every couple of weeks we answer questions from our clients. Interestingly, we found that we generate much more interest and engagement by using Facebook Live. Check us out in action!

Here’s how you can set up Facebook Live for your radio station. We show you everything you need to know in just a few minutes.

Pre-Requisites

Before starting, you will need a few things:

  1. A computer (Mac or Windows) with Open Broadcaster Software (OBS) installed. You can download and install OBS for your computer.
  2. A Facebook page for your radio station. Set one up by following this guide.
  3. A stable internet connection. You will be streaming video and audio, so your connection will need to be able to upload at a constant speed of at least 5-10mbps. Check your internet connection speeds.

Once you’ve got these three requirements sorted, you’re ready to start setting up your Facebook page and OBS.

Setting Up OBS for Streaming

After installing OBS, you will be presented with the default view. To start adding your webcams and audio inputs, you’ll first need to create a Scene.

A Scene is a collection of your video and audio. You can create multiple scenes for different angles and audio inputs. For these purposes, just create one scene for your broadcast. Add a video feed (your webcam) and the output from the mixing desk where you have a few microphones and a music source.

Create your first scene by adding Sources. First, click the + button in the Sources box. You will be given a list of options to pick. Choose Video Capture Device.

Video Capture Device OBS

Name the device whatever you like, for example, “Radio Studio Webcam”.

Naming Video Source OBS

After clicking OK, choose your video device from the dropdown list and click OK.

Choosing Video Device OBS

The webcam has now been added to the video space. Resize this video and position it however you like by clicking and dragging it around.

Resizing Video Source Dimension OBS

Next up is the audio input. Much like the video input, we need to click the + button and then click Audio Input Capture.

Audio Input Device OBS

On the next screen, select the audio device you wish to use. For example, this could be a built-in mic or external mic from a mixer. Click OK to add it to the Scene.

Properties Audio Input OBS

Inject some personality into your video. Add your station’s logo in Image source from the + menu.

Adding Logo OBS

Now you’re all set up! Head over to Facebook to start setting up your live video.

Creating Live Video on Your Facebook Page

Log into your Facebook page.

Radio.co Facebook Live OBS

Select Publishing Tools in the top navigation bar. In the left menu, click on the Video Library option in the Videos Section.

Facebook Publishing Tools OBS

Click the + Live button in the top right corner to start setting up your video. Two options will appear as Single Field and Separate Field. As you are using OBS, copy the text inside the Stream Key box under Separate Fields.

Create Live Video Settings OBS

Important: The link you copy here can only be used for this live video. If you want to add another live stream, you will need to follow these steps again to get a new link to use in OBS.

Adding the Stream Key to OBS

With the stream key copied, head back to OBS. In the main window, click on “Settings” on the right-hand side. Then on the window that pops up, click Stream. Change the Service drop-down menu to “Facebook Live” and paste the key into the “Stream Key” field.

Facebook Live Stream Key OBS

Click OK to save your changes. OBS is now set up and ready to go. Finally, you need to go back to your Facebook video to finish setting up before going live.

Finishing the Facebook Video Setup

If you have still got the window open with the Single and Separate Fields, click Next. You will then be given the option to add a title and tags to your video. In here you can set up Audience Restrictions to specify age ranges, locations, and languages.

Updating Facebook Live Info OBS

When you are ready to connect, go back over to OBS and select “Start Streaming”. OBS will then connect to Facebook after about 30 seconds depending on your connection’s speed. You will then see a preview when you have connected.

Click the “Go Live” button on Facebook to get started or schedule the live video for later if you would like to prepare beforehand.

Facebook Live Ready Broadcast OBS

Broadcasting with Facebook Live for Your Radio Station

After clicking “Go Live”, your audience will be able to tune in and enjoy your broadcasts with you. During your show, listeners will be able to comment in real time, send reactions, and share your video. You will also be able to see how many people are watching.

When your video has finished, it will become available in your video library after it has finished processing. Share it with listeners that may have missed out on your live show.

How have you used Facebook Live for your radio station? Let us know in the comments below. Alternatively, if you need help getting set up then be sure to contact our support team.


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