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Why You Should Use Facebook Live for Your Radio Station

Reach huge communities using Facebook live for your radio station. Interact with loyal listeners, grow a fanbase, and show what's going on behind the scenes.

Jamie Ashbrook

by Jamie Ashbrook in Production

Last updated 17.07.2024

A plain studio with a lptop and a mixing desk next to it with some headphones. Above it is a captioned graphic: Facebook Live For Radio Stations.

Want listeners more involved in your shows? Use Facebook Live for your radio station, present what's going on behind the scenes, take questions, and grow your fanbase.

  • Facebook Live videos are watched 3 times longer than regular videos.
  • Users comment on live videos at 10x the rate of regular videos.
  • In 8 months after launch, Facebook Live's popularity rose by over 330%.

We've started using Facebook Live ourselves. Every so often, we answer your questions during a live webinar - check us out in action.

So if you're looking to setup Facebook Live for your radio station, then here's a play by play of how we did it and what you need.

What You Need

Before starting, you need a few things:

  1. A computer with OBS installed.
  2. A Facebook page for your radio station.
  3. A stable internet connection, preferably wired that can handle 5-10mbps.

Once you've got all three sorted, run through OBS setup.

Setting Up OBS for Streaming

After installing OBS, you will be presented with the default view. To start adding your webcams and audio inputs, you'll first need to create a Scene.

A Scene is a collection of your video and audio. You can create multiple scenes for different angles and audio inputs. For these purposes, just create one scene for your broadcast. Add a video feed (your webcam) and the output from the mixing desk where you have a few microphones and a music source.

Create your first scene by adding Sources. First, click the + button in the Sources box. You will be given a list of options to pick. Choose Video Capture Device.

A screenshot visualising how the instructions will appear. The image shows the opened sources box. At the bottom of the list of options in a grey box to pick is the highlighted "Video Capture Device". Select this.

Name the device whatever you like, for example, "Radio Studio Webcam".

This is a screenshot visualising how naming video sources will appear in OBS. The box in the middle with the highlighted text and the blue button in the bottom illustrate what to do once you have input the name. The name in this example is "My Webcam".

After clicking OK, choose your video device from the dropdown list and click OK.

A screenshot illustrating how choosing a video device in OBS will appear. It has an image of what the webcam can see, a Radio.co logo and a studio in this instance, and boxes with preset devices beneath it. There is a highlighted 'OK' that you must click in the lower corner.

The webcam has now been added to the video space. Resize this video and position it however you like by clicking and dragging it around.

The same screenshot as earlier but a widened menu. This screenshot illustrates how to resizing video source dimension in OBS. There are five boxes, Scenes, Sources, Mixer, Scene Transitions and Controls. Above this is the image of the video that you can manipulate, move around and resize as you so please.

Next up is the audio input. Much like the video input, we need to click the + button and then click Audio Input Capture.

A screenshot of a list of input options. At the top of the list, highlighted, is Audio Input Device. Click this.

On the next screen, select the audio device you wish to use. For example, this could be a built-in mic or external mic from a mixer. Click OK to add it to the Scene.

A screenshot showing the Properties for Audio Input in OBS. Here you must select which device you'd like to use, then click OK, as the image shows in the bottom corner in blue.

Inject some personality into your video. Add your station's logo in Image source from the + menu.

This is a screenshot visualising how adding a Logo in OBS will appear. It has three eyes under Sources, and next to them padlocks with "Radio.co Logo, My Microphone and My Webcam" Included.

Now you're all set up. Head over to Facebook to start setting up your live video.

Creating Live Video on Your Facebook Page

If you've not already, create your Facebook page.

A dummy screenshot of the Radio.co Facebook page. It has the navy blue Facebook logo and header along the top.

Select Publishing Tools in the top navigation bar. In the left menu, click on the Video Library option in the Videos Section.

Another Facebook screenshot with the navy blue Facebook logo and header along the top. This has a list of Publishing Tools present, and the highlighted entry is the Video Library option.

Click the + Live button in the top right corner to start setting up your video. Two options will appear as Single Field and Separate Field. As you are using OBS, copy the text inside the Stream Key box under Separate Fields.

The same screenshot as the previous one, though this has a small box in the middle called "Create Live Video". At the bottom there are two options for "single Field" and "Separate Field". Copy the text inside the Stream Key box under Separate Fields here.

Important: The link you copy here can only be used for this live video. If you want to add another live stream, you will need to follow these steps again to get a new link to use in OBS.

Adding the Stream Key to OBS

With the stream key copied, head back to OBS. In the main window, click on "Settings" on the right-hand side. Then on the window that pops up, click Stream. Change the Service drop-down menu to "Facebook Live" and paste the key into the "Stream Key" field.

In OBS, there are 7 options on the sidebar on the left. Stream is highlighted. Click stream.

Click OK to save your changes. OBS is now set up and ready to go. Finally, you need to go back to your Facebook video to finish setting up before going live.

Finishing the Facebook Video Setup

If you have still got the window open with the Single and Separate Fields, click Next. You will then be given the option to add a title and tags to your video. In here you can set up Audience Restrictions to specify age ranges, locations, and languages.

Another Facebook screenshot, similar to the previous, but this one has a small box in the middle called "Create Live Video". Here you can update Facebook live info. There's options for titles, tags, and audience restrictions in the image.

When you are ready to connect, go back over to OBS and select "Start Streaming". OBS will then connect to Facebook after about 30 seconds depending on your connection's speed. You will then see a preview when you have connected.

Click the "Go Live" button on Facebook to get started or schedule the live video for later if you would like to prepare beforehand.

The same screenshot as the previous but this box is the final step in going live. The blue button at the bottom even states Go Live.

Broadcast to Facebook Live for Your Radio Station

After clicking "Go Live", your audience will be able to tune in and enjoy your broadcasts with you. During your show, listeners will be able to comment in real time, send reactions, and share your video. You will also be able to see how many people are watching.

When your video has finished, it will become available in your video library after it has finished processing. Share it with listeners that may have missed out on your live show.

Tried Facebook Live for your radio station? Let us know how it went in the comments. But if you need a hand, get in touch.

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