Shady Pines Radio Tunes into Community with Radio.co: Amplifying Underrepresented Voices Worldwide

Shady Pines Radio, a Portland Oregon-based community station with a global reach, is dedicated to showcasing underrepresented music and providing a platform for aspiring DJs and podcasters. Radio.co's accessible and intuitive platform has been instrumental on their mission to foster a vibrant online community.
"Radio is very cool because unlike Spotify, it's not based off an algorithm. It's actual humans curating music they love... it's more lifelike and interesting."

Born in lockdown, built for community

Founded by Brian and Cali Bauer during the 2020 lockdown, Shady Pines Radio emerged from a need to adapt when live events and studio sessions were no longer possible. Their core goal was to create an outlet for underrepresented music and provide a platform for creators seeking to share their voices in the Portland area. What began with just five shows quickly blossomed into a thriving community with over 90 DJs.

Finding a radio platform that's 'obtinaible for everyone'

To bring their vision to life, the founders needed a platform that was powerful yet simple, and accessible enough for a large, diverse group of volunteer DJs, many of whom had no prior broadcasting experience. The solution had to be intuitive, reliable, and capable of supporting their rapid growth.

Home to 90+ DJs & volunteers

Managing a station with over 90 different contributors presents a unique challenge. Radio.co provides the essential tools that simplify the technical side of broadcasting, allowing the Shady Pines team to focus on their community and content.

"We had only five shows for the first month... now we got over 90 DJs right now and it's still growing."

Wrangling countless volunteers was made easy using key tools:

  • Individual DJ Accounts: The ability to give each of the 90+ DJs their own secure login to manage their shows and upload their audio.
  • Centralised Scheduling: A simple calendar that allows the station manager to coordinate dozens of shows and automate programming seamlessly.
  • Cloud-Based Media Management: A central library where every DJ can upload their shows, keeping everything organised and ready for broadcast.

Verdict:
Must-have community hub

Shady Pines Radio's incredible growth is a testament to the power of human curation and community. By making broadcasting accessible, they cultivated a worldwide network of creators and listeners, all connected through a shared passion for music. Their journey proves that with the right tools and a simple idea can grow into a significant global hub for a local community and beyond.

"Radio.co is pretty sweet. It makes creating a radio station obtainable for anybody who's willing to put in a little bit of time."

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