Are you struggling to find your radio voice? Do you want to build a stronger bond with your listeners? If the answer to these questions is a resounding yes then you are in luck because in this blog post industry expert Kate Cocker lists her top tips to present great radio.
These exclusive tips are proven techniques used by radio professional all over the world and you can use in your shows – Kate has worked with the top broadcasting organisations like the BBC, XFM, and Bauer Media to help you improve your on-air presentation skills. Plus get in-depth knowledge from Kate by signing up to the How to be a Better Radio Presenter course.
The course, which launches on 2nd June will teach you how to build a stronger bond with your listener, content strategies that will help you get the most out of your shows, and insider techniques the professionals use to sound great in front of the mic.
You know in your bones you have something to say, that you want to present and entertain, but what gets you from getting in front of the mic and talking, engaging your listener, growing your audience, and ultimately to present great radio?
Present Great Radio
Without further ado, here are 7 quick and easy tips on how to present great radio, starting with your listener.
1. Know Your Listener
Understand how, when, and why they listen to you – What they are listening on and where they are likely to be.
Your aim is to create a “me too” moments with your listener and the more you understand them the easier that will be.
2. Make Your Listener Care
I believe (within reason and Ofcom guidelines) you can talk about anything on the radio, but only if you’re doing it in a way that only you cares = no one cares.
3. Talk to ONE Person
You will know from your own experience of listening to radio that it can often be solitary adventure.
Your audience is experiencing your show as individuals, not as a group of people. Avoid terms like: “anyone out there”, “you all”, even “some of you” implies you are disconnected from your listener – A common example of this is on YouTube with the host saying “hey YouTubers” or “hey guys”, which talks to a group rather than an individual.
The more you cultivate “you and I” language the more you are likely to engage.
4. Be in Charge
You are the host – Keep your voice energetic but calm by guiding your listener through what you are doing, never confuse them, and always be concise. No one is going to complain if you play another song and sometimes a few words can have a greater impact than many.
5. Learn The Rules, Then Break Them!
My football coach said to my team once when we admitted we played to the whistle “if you know the rules then you know how to break them“… I’ve kept this through life.
Get good at learning techniques and understanding what works for you – Rinse & repeat, then reinvent it.
6. Make The Mic Your Mate
Make the most of what the microphone can do. It can only take so much of your voice so don’t shout in to it, make sure you’re not popping your “p”s and keep a good distance.
Equally make sure your music bed isn’t too loud or your callers too quiet.
7. Be Yourself
To some this is the scariest thing you can say to them, it’s like your mate asking you to speak at their wedding with the line “just make people laugh”… cue brain panic meltdown!
Of course it’s imperative to be yourself but what that means is work to your strengths, rather than try to be someone you’re not. Practice, feedback, training and a good coach will get you there.
These are just some of the things to remember when trying to present great radio.
Without a doubt experience, dedicated rehearsal, and on-air miles count for a lot when creating a quality radio show. This means: just do it, make it, and go get it wrong to get it right.
If you haven’t checked it out, our How to Be a Better Radio presenter course with Industry Expert Kate Cocker has limited availability. Kate has worked with everyone from big corporate like XFM and the BBC in the UK as well as working one on one with top tier private consulting clients.
When you buy this course you will learn a wealth of actionable strategies and techniques that you can use to sound great on the radio. Use the code BETTERPRESENTER50 when you checkout and get a huge 50% discount.