Should traditional broadcasters start an internet radio station?
Traditional broadcasters are embracing internet radio to complement their existing services and adapt to evolving listener habits.
- Complementary Content: Offer exclusive online content, podcasts of past shows, or behind-the-scenes glimpses to enhance the overall listener experience.
- Targeted Advertising: Utilise detailed analytics to understand your online audience and offer more targeted advertising opportunities to sponsors.
- Reduced Regulatory Burden: Navigate a less stringent regulatory environment compared to terrestrial broadcasting, allowing for greater creative freedom.
- Future-Proofing: Position your broadcasting operation for the future of audio consumption, which is increasingly digital and on-demand.
Accessible to anyone
Online broadcasting is accessible like mainstream broadcasting has never been. No longer do you need to be ‘in the know’ to get an entry level internship. No longer do you need to be restricted by archaic regulations. Now those new to radio and seasoned broadcasters alike can run their own station how they want, wherever they want.
Not only is online radio accessible to broadcasters, it’s incredibly easy for listeners to join in all across the world. Through smartphones, anyone can become part of your community through our customisable apps and websites, and anyone can bring their favourite station with them anywhere they go.
Community building
Grow a radio family around your station and connect your local community with events and fundraisers. Support local businesses through advertising and inspire local musicians by giving them a platform that wouldn’t be accessible to them anywhere else.
Encourage young members of your community to actively involve themselves in radio work and develop technical and social skills for the future, as well as educating them on the importance of local culture.
Establish your brand
Cultivate a unique brand all of your own with our iOS and Android app and website builders.
Establish an identity for your station to give your listeners a completely new experience that highlights the best of what your station, and your community, has to offer.
10 reasons to broadcast with Radio.co
10. The complete package
Radio.co equips you with all the tools you need to set up a full station in minutes, as well as build your own unique apps for iOS and Android, as well as a full website to act as a hub for your listeners to stay connected.
9. Easy user interface
Our site was designed to be easy for everyone to use, from beginners to radio veterans. Uploading your tacks, building playlists and scheduling shows has never been an easier, intuitive experience.
8. Schedule shows in advance
Broadcast live, or with our Bronze plan and up you can use our voice tracking features to pre-record shows in advance and schedule them to broadcast automatically.
7. Complete control as station manager
You don’t need to worry about any DJs or presenters disrupting your schedule with unplanned broadcasts; as Station Manager you can schedule specific time slots for your DJs to broadcast in. Unless they are scheduled, they are unable to broadcast through your station.
6. Dedicated support
Our support team is available to answer any queries you may have and help with any issues you may face. Telephone support is included with our Gold plan, as well as a named account manager with our Pro plan, to take all hassle off of your hands.
5. Fully transparent pricing
With clear and simple pricing, Radio.co makes sure you get the most out of your plan. If you're ever in doubt or got a question, we're just a message away.
4. Showcase local artists
With independent music venues becoming rarer by the year, local up-and-coming musicians have few places to demonstrate their talent and express themselves. Give them the opportunity to develop and grow an audience through your station.
3. Organise events & fundraisers
Use your station as a platform to bring your community together with events exhibiting local talent, promotion of local businesses and fundraisers.
2. Creative freedom
Online radio isn’t bound by the restrictions set by regulatory bodies like Ofcom, so give your creative vision the freedom it deserves. Cover what you want, when you want, and let your community speak its voice without limits.
1. Bring a piece of home wherever you go
Members of your community can stay connected and in the loop anywhere in the world thanks to smartphones making internet radio accessible to everyone. Coupled with our app and website builders, they can take the full experience of your station wherever they want.
