Gen X Radio Became the Voice of a County, Striking a Chord with Listeners Using Radio.co

From a spontaneous idea to a thriving online radio station, Gen X Radio in Suffolk, UK is captivating audiences and drawing in local businesses with its blend of live broadcasting and community focus. Leveraging Radio.co's robust platform, they've built a station that's both professional and deeply connected to the local area.
"People want a friend, they want company. And if you do it right, you can get an audience."

Broadcast veteran builds a thriving, local station online

Gen X Radio was born from a career crossroads. Founder James Hazel, with 35+ years of radio experience, decided to launch his own station in January 2022. Focusing on Suffolk, UK, the station quickly gained traction, amassing thousands of listeners and attracting local business interest. Gen X Radio prides itself on delivering quality music and live presenter interaction.

Choosing a partner that "gets it"

Gen X Radio needed a reliable and feature-rich platform to support its vision. They sought a provider that could ensure high-quality audio, reliable broadcasting, and detailed listener statistics – essential for attracting advertisers.

"Our first feedback was the sound quality. Many said, 'How come the audio is better than local BBC stations?'. Right off the bat, you're sounding like the big boys."

Radio.co stood out with its commitment to customer support and its understanding of the needs of modern radio broadcasting.

Flexible, remote studio for DJs

Gen X Radio delivers 12 hours of live broadcasts daily, supplemented by automated programming. At a glance, they needed a platform for:

  • Remote Presenters: Presenters broadcast from home studios, increasing work-family flexibility and reducing production costs.
  • High-Quality Streaming: Superior audio quality to match established, commercial radio stations so listeners get the best experience.
  • Reliable Services: Radio is 24/7. To ensure consistent broadcasting and peace of mind, service uptime was vital to keep listeners tuned in.
  • Detailed Analytics: Businesses need station performance before investing. Better insights on listeners demographics and behaviour solved the problem.

Radio.co delivered on Gen X Radio's expectations, allowing the community-focused broadcaster to connect with its audience, provide real-time regional updates, and attract advertisers.

Verdict:
Proving live, local radio thrives online

Gen X Radio's success is evident in its growing listenership, advertiser interest, and positive listener feedback. The station has proven that live, local radio thrives online. James Hazel and his team wholeheartedly recommend Radio.co for its reliability, features, and exceptional support.

"Radio.co... these guys are fantastic. They get it. They know what we're about."

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