How RadioLUR Delivered a 24-Hour Live Charity Broadcast Without Interruption

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For Sweden’s national charity event Musikhjälpen (Music Aid), student station RadioLUR ran a 24-hour live fundraising marathon. Powered by Radio.co, the broadcast streamed seamlessly online alongside FM and live TV, helping deliver a record-breaking year for the charity.

24-hour continuous live broadcast

Multi-platform distribution (online, FM, live TV)

64,000+ SEK raised (~$8,000)

Record-breaking year for the event

See how RadioLUR uses Radio.co

Challenge.

Executing a High-Pressure 24-Hour Live Event

Musikhjälpen is a major national fundraising campaign in Sweden, supported by events across the country.

At Linnaeus University, student station RadioLUR committed to running a 24-hour live broadcast from a campus café to raise funds for the year’s theme: “children are not for sale.”

The challenge:

24 hours of non-stop live broadcasting
Simultaneous distribution across internet radio, local FM, and live TV
Multiple presenters, guests, and live music
A student-led team operating under pressure

There was no margin for technical failure. The stream needed to run continuously and reliably.

Solution.

A Reliable Streaming Engine for Live Events

Radio.co powered the internet radio component of the event, providing the stability and ease of use required for a live charity marathon.

The platform enabled:

Continuous 24-hour live streaming
Simple integration with Yamaha desk and Sonifex encoder
Global online access to complement FM and TV broadcast
Professional-grade reliability without complex setup

The student team could focus on content, interviews, and fundraising — confident the stream would remain stable.

Results.

Record-Breaking Fundraising & Flawless Delivery

Despite minor on-site challenges, the live broadcast ran smoothly from start to finish.

Key outcomes:

A successful 24-hour uninterrupted stream
Over 64,000 SEK raised for charity
A record-breaking year for the local event
Increased visibility for the university station

The partnership demonstrated that accessible online radio infrastructure can support high-pressure, professional-grade live events — even when led by students.

Many thanks to all who helped make this event possible. Thanks to Radio.co for an incredibly good reception and support. We highly recommend them as a partner

Event Coordinator

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