As one of the US's largest homebuilders, Lennar’s show homes are critical sales environments. Yet, an empty house can feel sterile, and with 76% of buyers stating first impressions are everything, creating an immediate emotional connection was vital.
Lennar faced inconsistent audio experiences across their vast network, diluting their brand and failing to create the consistently warm, inviting atmosphere needed to help potential buyers make key decisions.
Lennar turned to bespoke audio to transform their show homes into more welcoming and emotionally resonant spaces. Using branded radio, they implemented a centrally-managed streaming solution to broadcast carefully curated music playlists that aligned with Lennar and the specific style of each home's community. Radio.co enabled Lennar to:
This system empowered Lennar to create the perfect atmosphere consistently, without requiring specialist on-site audio management at each location.
The introduction of curated audio immediately elevated the ambiance in Lennar’s show homes, making them feel more alive and inviting. This directly translated to a more positive experience for potential buyers.
Bespoke radio streams allowed Lennar to set specific moods, be it sophisticated and calm, or warm and inviting, that resonated with their target demographic for each community.
In the competitive world of property development, every detail contributes to the buyer experience. Curated audio transforms a physical space into an emotional one, subtly influencing perception and connection. With Radio.co, companies like Lennar can easily deploy sophisticated, brand-aligned soundscapes at scale, turning houses into dream homes from the first visit.
