Yoto’s innovative Yoto Player and Yoto Mini devices provide a world of screen-free audio for over a million children, primarily through physical cards. But to keep content fresh and engaging, Yoto needed to deliver dynamic audio streams reliably and safely.
With parents increasingly seeking quality screen-free alternatives (Ofcom UK found 39% struggle to control screen time), the pressure was on to expand their audio offering without compromising their core values of safety and educational fun.
Yoto chose to enhance their ecosystem with curated audio streams, launching "Yoto Radio" for lively, age-appropriate tunes and "Yoto Sleep Radio" for calming bedtime routines. Radio.co provided the simple yet powerful platform to make this a reality. Radio.co enabled Yoto to:
Yoto’s team, without needing specialist broadcast knowledge, could now manage these dynamic channels effortlessly, complementing their beloved physical card library.
The introduction of radio streams significantly boosted the Yoto experience.
The result was a richer, more engaging platform that families could rely on daily for entertainment and learning, all within Yoto's secure, screen-free environment.
For brands serving discerning audiences like families, dedicated audio streaming offers a powerful way to deliver unique, safe, and engaging content. Radio.co provides the tools for innovators like Yoto to easily build and manage these specialised audio worlds, enriching their offering and deepening customer connections.
