Soundtrack to a Smoother Journey

Eurotunnel LeShuttle turned to audio to ease stress and improve the passenger experience across terminals, web, and mobile. With Radio.co, they launched a real-time info feed blended with ambient music—keeping millions of travellers informed, reassured, and more relaxed while they waited to board.
Use Case:
Passenger information and terminal ambiance radio
Challenge:
Delivering unified updates and improving terminal atmosphere for millions of passengers.
Our Role:
Powered a multi-platform audio feed for live information and background ambience
Outcome:
Reduced passenger anxiety, enhanced terminal experience, and improved communication.

The Challenge: Keeping Millions Informed and Assured

Eurotunnel LeShuttle, a vital link for millions of passengers and vehicles annually, faced the challenge of delivering consistent information across its terminals, website, and app.

With over 80% of travellers expecting real-time updates on disruptions, the lack of a unified system often led to passenger uncertainty during busy periods or delays, impacting the overall travel experience. The goal was to transform waiting times into well-informed, less stressful periods.

The Approach: Broadcasting Clarity and Comfort

Eurotunnel implemented a dedicated online audio feed to provide passengers with timely updates and create a more pleasant terminal ambiance. This feed was made accessible in terminal buildings, as well as via the Eurotunnel website and mobile app. Radio.co enabled Eurotunnel to:

  • Broadcast critical travel updates simultaneously across all platforms.
  • Centrally manage and schedule music, announcements, and travel tips.
  • Enhance terminal waiting areas with a mix of engaging audio.
  • Deliver reliable and clear information streams to all listeners.

Eurotunnel was able to operate a dynamic communication channel without needing complex broadcasting infrastructure or technical know-how.

The Impact: A More Informed and Pleasant Journey

The introduction of the dedicated audio feed markedly improved Eurotunnel's customer communication and the overall terminal environment. The direct and consistent stream of information provided a more reassuring experience for travellers.

  • Significantly reduced passenger anxiety thanks to real-time updates on schedules and potential delays.
  • A more pleasant terminal ambiance, making waiting times feel shorter and more comfortable.
  • Increased passenger engagement with timely and relevant travel information and advice.
  • Smoother passenger flow resulting from proactive announcements about boarding and procedures.

Overall, passengers were better informed and more relaxed, contributing to a more positive perception of their journey with Eurotunnel.

The Takeaway: Audio Informs, Driving Traveller Satisfaction

For transport operators, providing clear, consistent, and real-time audio information is essential for managing passenger expectations and enhancing the travel experience. Radio.co offers a straightforward and effective solution for businesses like Eurotunnel to deliver vital updates and improve on-site ambiance, keeping travellers informed and reassured.

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