Next’s logistics operation is vast. Thousands of staff work in warehouses or on delivery routes. Standard corporate communications like emails and internal social media weren't reaching everyone. The mission was to create an additional, more personal communication tool that could inform, energise, and unite these crucial, desk less teams during their shifts.
The central challenge was clear: how to effectively communicate with 10,000 employees who are always on the move and rarely in front of a computer. Key business updates, from overtime opportunities to what’s on for lunch in the canteen, were being missed. They needed a medium that was immediate, accessible, and could cut through the noise of a busy logistics environment.
Next turned to internal radio as a more immediate and human way to connect with staff during their shifts. With help from Radio.co, they launched Radio Next, a bespoke station that could broadcast music, updates, and announcements across their entire network.
“Not every communication is right. Some people like to read, others listen. So radio is just one of those tools... to be reaching the majority of the people.”
Radio Next quickly became more than a background stream. Staff could submit song requests, hear timely company news, and even take over the mic for DJ slots. The all-in-one solution allowed the Next team, comprised of staff volunteers and comms leads, to launch and manage a professional station without any prior radio expertise. The platform delivered on their key needs:
"It's super easy. From the scheduling to the music, everything is seamless. We want it to be as easy as possible, which is exactly why we chose Radio.co."
Radio Next quickly became more than just background music; it became a vital part of the workday. Staff can now submit song requests that get played instantly, hear timely company news, and even take over the mic themselves. This has boosted morale, ensured critical updates are actually heard, and given frontline staff a platform to feel seen and involved, strengthening trust and building a true sense of community.
