Broadcasting Beyond the Desk

To reach 10,000+ warehouse and delivery staff across the UK, Next launched an internal radio station that speaks directly to its frontline teams. Powered by Radio.co, Radio Next became more than comms, it became culture. Live shows, music, and real-time updates helped boost morale, build trust, and turn a passive workforce into an active community.
“We wanted to make something that felt like a community, Radio.co made it super easy.”
Use Case:
Internal radio station for logistics staff.
Challenge:
Reaching 10,000+ deskless employees across warehouses and on the road.
Our Role:
Powered a scalable, easy-to-manage internal station.
Outcome:
Stronger internal comms, improved morale, and higher engagement.

The Challenge: Reaching the Unreachable

Next’s logistics operation spans thousands of staff working in warehouses and on delivery routes—none of whom have regular access to computers or office-based communications.

Email newsletters and internal social platforms helped to a point, but key updates often failed to reach those without desk time. Despite a strong comms strategy, too much was being missed. The company needed a better way to inform, energise, and unite their frontline teams.

The Approach: Broadcasting Culture and Comms

Next turned to internal radio as a more immediate and human way to connect with staff during their shifts. With help from Radio.co, they launched Radio Next, a bespoke station that could broadcast music, updates, and announcements across their entire network. Radio.co’s enabled Next to:

  • Automate shows and schedule content easily.
  • Offer live slots and instant song requests.
  • Assign user permissions for different teams.
  • Make updates and changes on the fly.

No specialist knowledge was required. The radio team—made up of staff volunteers and comms leads—could handle everything through a clean, browser-based dashboard.

The Impact: From Passive Audience to Active Community

Radio Next quickly became more than a background stream. Staff could submit song requests, hear timely company news, and even take over the mic for DJ slots.

“When you’re playing commercial stations, it’s just a product thrown at you. This is for us. It’s relevant. It’s immediate,” says Joey, a presenter at Radio Next.

The station helped:

  • Boost morale during repetitive shifts.
  • Deliver updates that were actually heard.
  • Give staff a platform to feel seen and involved.

The Takeaway: Internal Radio Builds Workforce Trust

For businesses with dispersed, desk-less teams, radio cuts through the noise. It offers connection, familiarity, and flexibility in a way emails or apps can’t. With Radio.co behind the scenes, teams like Next can build something that informs and inspires - without needing to be tech experts.

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