MCR Live was a radio, podcast, and content network based in the heart of Manchester. Using Radio.co they broadcasted to thousands of listeners worldwide with both live and pre-recorded mixes. Discover how they used the platform to easily manage shows and reach their audience.

Summary

MCR Live was a Manchester-based radio, podcast, and content network broadcasting via DAB digital radio and online, with shows covering the city's music and cultural scene. The network partnered with local brands including Skiddle, Shindigger, and Oi Polloi, and used Radio.co to schedule live and pre-recorded shows across a roster that included Silent Radio, Funkademia, and Mike Shaft.

MCR Live Showcases the Best of Manchester

Moving away from the ad-heavy format of existing commercial radio, MCR Live put content front and centre by focusing on the vibrant cultural scene in the north of England. Shows were accessible on multi-platforms and in multi-format content networks. If you were in Manchester you could tune into shows via DAB digital radio, catch up on podcast episodes through Mixcloud, or listen on your phone using their mobile app and in the browser.

MCR Live worked with brands such as Skiddle, Shindigger, Oi Polloi and more to create content across platforms including radio, social media and events The network launched with a diverse lineup of interesting shows like Silent Radio, Plastic Fantastic, Funkademia, Mike Shaft, Percolate, Sofar Sounds, Crazy Animal Face, Everything Everything, and a whole bunch more.

Behind the scenes were a passionate team of radio and music enthusiasts. They brought together the freshest content from in and around the city. That's everything from bands, businesses, and local events. MCR Live Content Director Rhys Hancock says:

At Radio.co, we try to build things that showcase the brilliant scene here in Manchester by working with the best artists, brands, and creatives to create some incredible content across multiple channels.

MCR Live broadcasted both live and pre-recorded shows. Using Radio.co they effortlessly scheduled tracks throughout the week, mixing in live shows with guest DJs and the afternoon show. 

Rhys adds:

"Working with Radio.co makes it super easy to curate and schedule the next generation of audio content thanks to the power of the cloud."

As part of the MCR Live network, podcasts like The Rundown with Skiddle showcase the best of Manchester. That's every upcoming event, gig, club night, and more across the city. Each weekly episode is a mixed bag of goodies worth checking out.